Comic #3094: 2013-11-06

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Title: The Top 6 Reasons This Infographic Is Just Wrong Enough To Sound Convincing

1. Text: "All of our information is from Wikipedia, stuff we heard in science survey courses but never fact-checked, and assertions by clearly biased organizations."

   Visual: A map of the United States with a focus on the Southeastern region highlighted in blue, labeled "Beneficial Business Areas."

   Text: "According to Infographic Sellers of America*: 100% of businesses can benefit from infographics prepared by infographics professionals."

2. Text: "Did you know, the NUMBER ONE source of current infographic readers is POTENTIAL INFOGRAPHIC READERS?"

   Visual: A flag with the label "100% Canada" underneath it.

3. Text: "We move seamlessly between real dollars, nominal dollars, and percentages."

   Visual: A stack of cash and the text: "$1,000", "1%", "For just 1% of YOUR BUSINESS's budget, which may be as low as $1,000 in 1844 money, you could have $31,000 in cash, RIGHT NOW."

4. Text: "We have line graphs with absurd scaling AND two variables on the same axis."

   Visual: A line graph showing "Average Growth Difference Between Infographic Using Companies And Non-Infographic Using Companies" with the axes labeled "Time" and "Number Of Neurons Engaged In Infographic Consumption Per Second." There is a "TIPPING POINT" marked on the graph.

5. Text: "We use polar area diagrams. Ever."

   Visual: A polar area diagram divided into sections, accompanied by percentages that elaborate on the depicted statistics:

   • "99% of the time, a bar graph would’ve been better."
   • "70% of the time, a pie chart would’ve been best."
   • "50% of people will never see this polar area diagram outside of this polar area diagram."
   • "100% of humans even know how to calculate the area of a circular sector."
   • "83% of humans are bad at estimating area when it isn’t shaped like a rectangle."

6. Text: "We have so many asterisks* after our claims that it’d take a week** to determine whether anything in the diagram is meaningful."

   Visual: A series of asterisks leading to footnotes at the bottom:

   • "* Reference: Bob, not relevant."
   • "** Asterisks add an air of semblance of authority. They’re the little stars or mothballs of something."
   • "*** Source: This diagram."

Author Credit: By Zach Weinersmith, SMBC (smbc-comics.com) / Illustrated by Rose Newell, FQ (systemcomic.com).

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